Director of Sales

DaVero Farms & Winery, a unique winery in Healdsburg of Sonoma County, is seeking a Director of Sales to lead us to the next level. Our business is nearly 100% DTC, and mostly focused on direct-to-club. We are known for growing Italian / Mediterranean varieties and are established as thought leaders in regenerative farming.

DaVero is an aspirational brand, with a cohesive, compelling story that is both authentic and highly differentiated. Both our wines and our olive oils are exceptional, as are the experiences we offer in the stunning setting of our working farm.

If you are a natural leader and strategic thinker, possess an impressive sales management background, and have experience with club-centric DTC brands, this opportunity might be your perfect fit. And if you are familiar with using targeted distribution to support the brand, your expertise would be highly valuable.

Join us and be a part of our journey to excellence in the world of wine and regenerative farming.


Core Responsibilities

  • Set strategy for our growing Wine Club, analyze/report on all channels of DTC, and nurture an atmosphere of teamwork, professionalism, and enthusiasm to elevate and enhance sales and guest experiences.
  • Lead and expand DTC sales operations, with a particular focus on growing the wine club.
  • Efficiently manage operations to deliver exceptional customer service and maintain optimal inventory levels.
  • Drive visitation growth through proactive outreach, events, and digital initiatives.
  • Craft extraordinary customer experiences and provide leadership in staff training, fostering a high-performance culture among hospitality associates.

Additional Responsibilities:

  • Oversee our front-of-the-house team, actively build partnerships, and grow exposure to increase visitor traffic.
  • Develop and manage the annual plan for DTC across the tasting room, wine club, and events.
  • Prepare and manage the budget associated with the annual DTC business.
  • Identify market trends, consumer behaviors, and the competitive landscape to inform strategy.
  • Develop strategic partnerships and programs with trade organizations to increase traffic and exposure for the winery.
  • Identify and implement opportunities to improve operations and customer experiences.



  • A “Can Do” attitude, with a positive outlook.
  • A strategic thinker with a strong sales and revenue focus.
  • Possesses entrepreneurial spirit while thriving in a collaborative team environment.
  • Organized, passionate about both hospitality and wine.
  • Committed to building community connections and adept at embracing challenges.
  • Growth-focused.
  • Proven track record in driving sales growth, revenue generation, and successful inventory management, especially in handling aged stock challenges.
  • Strong leadership skills with a keen eye for strategic business growth.
  • Openness to integrating best practices from diverse industries.
  • Proficiency in software systems, with Complete DTC expertise being a plus.

The ideal candidate will be a strategic thinker, with an impressive sales management background and a deep understanding of best practices around presenting an elevated, club-centric DTC brand. And they’ll be familiar with using targeted distribution to support the brand. They’ll know how to work as a core contributor on a management team with the ability to implement and execute revenue-driving activities.

Above all, they’ll have hospitality at their core, along with the ability to elicit spectacular results from their team. If you check [most of] these boxes and are drawn to this opportunity, we encourage you to apply.

Compensation will be a function of experience, ranging from $75K to $95K, plus bonuses for hitting targets you’ll help to establish. Fully paid health insurance and a generous vacation policy are included.